Joakim Isbjörk · Head of Product at Roaring

    Leading product. Putting AI to work.

    I lead the product team at Roaring, set product priorities and develop how we discover, validate and build products with AI. My focus is on giving people the direction, responsibility and support to achieve more.

    How I lead product and put AI to work

    A one-minute introduction to how I connect customer needs, business goals and AI with clear direction and ownership.

    How I approach AI

    Decision Pipeline

    An interactive explanation of how I approach structure, validation and human oversight in AI-supported decisions.

    Open the pipeline →

    Seven stages, from registered input to a human decision. The final call stays with a person.

    Selected writing

    Beyond the Language Model

    Why regulated industries need layered AI architecture, and what that looks like in practice.

    Read the paper →

    Structure Before Intelligence

    A walkthrough of why deterministic logic has to come before probabilistic reasoning.

    Watch the talk →

    AWS & CloudZone Roundtable, Stockholm

    Notes on AI adoption, EU AI Act readiness, and leading teams through transition.

    Read the reflection →